I build the platforms, data, and process behind email and lifecycle marketing programs. The campaigns get the attention. The systems underneath get the results.
Most email marketers own the calendar. I own the engine underneath it: platform architecture, lead lifecycle, data integrity, and reporting that tells you whether the program is working. Campaigns are maybe 10% of the job. This site is about the other 90%.
Journey Builder, Automation Studio, Data Extensions, Content Builder, AMPscript/SSJS. I build systems meant to outlast any single send.
Scoring, grading, engagement programs, and the marketing-to-sales handoff that tells a rep which leads are worth calling first.
List hygiene, suppression logic, and the unglamorous SOPs that keep a subscriber base clean and deliverable at scale.
KPI frameworks built around delivery rate, click-through rate, and opt-out. Numbers that held up before Apple's Mail Privacy Protection still hold up after it.
Pages treated as a living asset, tested and iterated against real campaign performance.
Keeping the automation platform, CRM, and everything in between speaking the same language.
“Open rate used to mean something. Apple changed that, and most reporting hasn't caught up.”
I'm not actively taking on new work right now, but I'm always up for a conversation about marketing ops, platform architecture, or the open rate problem.
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